The Adrian Wentworthville

Client: Beaini Projects

Brief

The Adrian Wentworthville is a residential building offering a selection of generous contemporary designed 1, 2 and 3 bedroom apartments with relaxing open spaces and fast access to businesses, shops, entertainment and travel. The building is in a prime location situated in the town centre of Wentworthville. Beaini Projects commissioned The Marketing Co to work on the identity, design and on all the marketing assets useful for the promotion of the project. The main scope was to create a high quality looking brand, highlighting the primary location and the proximity to transportations, cafes and restaurants.

Solution

The key insight that drove this project was knowing our target market and how we could get this project in front of potential buyers, through strategic thinking and workshops we were able to identify and strategise our marketing around one unique insight, which is "the journey of coming home" by connecting consumers to location and convenience which are at the heart of this project. We delivered all marketing materials around these key points, while maintaining a minimal overall look and feel of the brand and associated materials. We successfully delivered this project within 6 weeks from naming, web development, display suite and all marketing assets.

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